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About Us

Jennifer Lavoie


Primitive Planters

Primitive Planters owner, Jennifer Lavoie has been an entrepreneur since 1992. With almost 20 years of experience in marketing and sales, retail and quality assurance management; Jennifer is all about taking something and making it successful! The company started with the original idea of updating the iconic macrame plant hanger with her utility patented indoor/outdoor fabric plant hanger. A simple, sleek concept with decorating style, without all of the beads and tassels.

With an understanding of the target audience of women, Jennifer realized she LOVED to garden, but is notorious for color coordinating in all aspects of her life, such as home decorating & dress attire.

Offering a stylish fabric plant hanger in beautiful colors and pattens from bright turquoise to polka dot patterns, customers can coordinate the color of their hanger with flower hanging baskets, plants, pots, pottery, containers, home decor and more!

Since the launch of her hangers, Jennifer has since added macrame to her product line, keeping the nostalgia and making Primtive Planters THE plant hanger resource for all of your needs. The company manufactures and distributes their products through co-ops and distributors throughout North America and Canada and soon to be international!